Blogging for business has become one of the most popular ways to advertise a business. By keeping people updated with what is going on within the business, and maybe inviting people to find out what is going on behind the scenes, it can all help a business to attract new visitors and increase awareness of the brand.
Blogging for Business
Here are some of the ways that blogging can help with brand advertising.
1. It Encourages Interactivity
With so many businesses competing for attention, it can be hard to stand out from the crowd. However, by blogging regularly, it encourages greater interactivity from customers and potential customers. If a potential consumer can get to know and understand a business better, then they are more likely to buy from it, and if an existing customer has a way of interacting with staff members through the comment section, it helps to further cement the relationship and build customer loyalty.
2. Building Backlinks
How do Google or other search engines determines which web pages to show on the top when someone searches for something? Among countless other important parameters, Search Engines consider your content of high quality, if that content is linked from a lot of other websites. These links your web content gets from other websites is called backlinks.
Backlinks are vital to improving your websites rankings and blogging is a free way of gaining backlinks that won’t get your website penalized by Google. Use your blog as a platform to create backlinks to your website. Write useful articles that people would love to mention in their websites, blogs and discuss about it.
3. Search Results
Writing blogs with strong keywords will help to attract targeted traffic to your website. Every company needs targeted traffic to their website as this is what helps to attract potential customers to their site and help build a business. Moreover, blogging provides a website with fresh content, which makes your site more likely to get ranked in Google.
4. Free Marketing
Whether your business is large or small, a blog is a valuable marketing aid. By adding share buttons to your blog, readers can share your posts on social media or e mail the content to friends. This allows you to get your business name out to a much wider group of people that might not have found your business otherwise.
5. Share your Expertise
Consumers are more likely to buy from a company if they trust its expertise and believe that it is an expert in its field. A blog provides the opportunity for a business to share its knowledge and establish its name. In addition, providing your customers or would-be customers with relevant, useful information will help to establish your brand and improve consumer confidence.
6. Product Exposure
Keeping a regular blog is an excellent way to boost product exposure. A blog post can be used to explain the key features and benefits of a new product or service and explain to potential customers how to take advantage of the new products or services that your business has to offer.
Why Blogging is Good for Your Business Infographic
Found this great infographic in ContentCross
So Are You Blogging for Your Business?
Do you have a business? Are you blogging to promote your business? Leave your business blog url in the comment section. I’d love to check out.